One of the most common questions from Las Vegas business owners: "how much should I actually be spending on Google Ads?" Here's a practical framework for figuring out your number.
Start With Your Average Job Value
Your ad budget should scale with what a customer is worth. A $50 job supports a much smaller ad budget than a $5,000 roofing project. Know your numbers before setting a budget.
Estimating Cost Per Lead
In competitive Las Vegas categories like HVAC and legal services, cost per lead often ranges from $30–$100+. Less competitive categories can see leads for $10–$30. Understanding this helps set realistic expectations.
A Simple Starting Framework
- Testing phase: $500–$1,000/month to gather initial data and identify what converts
- Growth phase: $1,500–$3,000/month once you know your numbers and want to scale
- Aggressive growth: $3,000+/month for businesses ready to dominate a category
Common mistake: Setting a budget too low to gather meaningful data, then concluding "Google Ads doesn't work" after a week. Give any campaign at least 2–4 weeks and enough budget to generate real data before judging results.
Management Costs Beyond Ad Spend
Remember that ad spend and management fees are separate. A Las Vegas Google Ads management service typically charges $300–$800/month on top of whatever you spend directly with Google.
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